ELEN RIVAS LAUNCHES JEANS FOR GENES DAY
NURSERY SCHOOL CAMPAIGN WITH
BEN AND HOLLY’S LITTLE KINGDOM
Celebrity mum, Elen Rivas joins her friends Ben and Holly from hit pre-school series, Ben and Holly’s Little Kingdom and children from Peques 1 Nursery in Fulham to kick start a nursery school campaign for this year’s Jeans for Genes Day. To help raise money for the charity, exclusive Ben and Holly zip pulls will go on sale in the UK. Elen will also be judging a nationwide competition with participating nurseries to find the best denim dress and denim trousers designed by pre-schoolers for cartoon characters Ben and Holly.
The exclusive zip pulls come in four designs featuring popular children’s TV characters Ben Elf, Princess Holly, Nanny Plum and Gaston the Ladybird from Ben and Holly’s Little Kingdom which airs daily on Channel 5’s Milkshake! and Nick Jr. The range is now on sale at the official online store, the Jeans for genes day web shop and will be available from selected UK retailers. All proceeds generated from the sale of the zip pulls will go direct to Genetic Disorders UK, the charity that brings you Jeans for Genes Day.
Jeans for Genes Day takes place on Friday 5th October and the charity’s target for this year is £2.5 million. A beautifully simple idea, on Jeans for Genes Day people leave their suits and uniforms at home and wear their jeans to work or school in return for a donation. Jeans for Genes Day raises money for Genetic Disorders UK which aims to raise money to provide vital care and support for individuals and families with genetic disorders. In 2012, 23 charities will benefit from the funds raised.
For more information on Jeans for Genes Day or to request a free fundraising pack please visit www.jeansforgenesday.org or call Freephone 0800 980 4800. To find out more about Ben and Holly’s Little Kingdom, please go the little kingdom website